Last year was the best year for the Cardinals in recent franchise history and no one noticed.
It's no secret that we're totally gay for Will Leitch and that the initial success of this site is owed in no small part to Leitch promoting us on Deadspin.
In 2011, the Buzzsaw finished 8-8.
The Jets might be out to jinx themselves with the ol' "offer championship merch before the title game is even played" routine, but at least their supporters have the right idea to generate success.
Emotions run high in the postseason.
LEITCH: This is Will.
This week's mock draft, about which we were entirely too passionate for a bunch of idiot bloggers, concerns books.
As you may know, Will Leitch, editor of Deadspin and spiritual godfather to this site, released his brand spankin' new book the other day (Buy it here).
In just one short year we've become quite popular within the world of sports.
Young Willy Leitch never forgot his chanceencounter with Peter King.