Over the weekend, Giants punter Steve Weatherford tweeted a video of Jason Pierre-Paul depositing second year corner Prince Amukamara in a cold tub. Amukamara certainly doesn’t appreciate being soaked, but, all in all, it’s a pretty benign prank in the context of football locker room antics. Nevertheless, the video resulted in ample pearl-clutching from the likes of Mike Florio and other media whores paid to portray things in the most provocative light possible. Never mind that dick cuts are being administered on “Hard Knocks” and Panthers rookie receiver Brenton Bersin got his car shrink-wrapped and filled with popcorn by teammates, the Giants stunt was a TELLING EXAMPLE OF THE BULLYING EPIDEMIC, somehow.

It’s the kind of story that could have just as easily been completely ignored, but because of timing and it being the Giants, it was caught up in the media echo chamber, forcing Tom Coughlin to address it and Weatherford to apologize on Twitter.

“I’m going to look into it. I’m going to talk to the parties involved,” Coughlin said. “As I’m understanding it, there were some parts of it that were inappropriate. In no way is anything that occurs within this family or group, should that be a part of any kind of social media.”

Coughlin’s language is telling. He’s not condemning the act so much that it was recorded and put on social media. This is why we can’t have nice things. Media members routinely chastise players for lack of candor or character during their interactions. Yet when one of them gives the public a glance into incident that is mostly fun but, oh dear, involves minor and unharmful cruelty, it’s time to club them over the head with guilt. That’s the worst example of bullying I see going on here.