Because TIME is the Peter King of magazines, in that it’s inexplicably widely read despite never adding anything to the conversation other than a few obvious pronouncements and obtuse observations about culture. It’s the magazine for people who consume no other media and/or are 90 years old. Anyway, the magazine named Tim Tebow to its vague list of People Other People Will Read About and got fellow Jeebus gladiator Jeremy Lin to write a brief profile. On one hand, it’s diabolically effective traffic gold. On the other hand, f*ck you, TIME.