“Sorry Mr. Manning, but ever since we discontinued the 144 oz. industrial size, we don’t have a box big enough for your ginormous forehead.”

If you’re like me, you’re looking at the photo above and wondering “Why are they just now giving George “The Animal” Steele his own cereal?” But if you inspect it closer, you’ll realize it’s actually Peyton Manning gracing the front of this Wheaties box. I’m not sure who’s the target market segment here. For Colts fans, if it isn’t deep-fried, sprinkled with powdered sugar, and swimming in maple syrup and/or sausage gravy, it ain’t breakfast.