So, this is the sort of thing we’ve been working on while I’m in Dallas with the Captain Morgan people. In this video, Brent Celek talks to the Captain about the ┬ámedical condition that forced him to do the Captain Morgan pose after scoring a touchdown in a game against the Cowboys. I think it turned out well; despite the inherent evils of advertising, this video actually made me laugh. (Gratuitous Simpons quote that comes to mind every time I say something nice about Captain Morgan: “What a brave corporate logo!”)

Anyway, regardless of your feelings about spiced rum or advertising or lack of hilarious groin shots, there is a little slice of magnanimity here: the One Million Poses campaign donates $1 to a charity called the First Mate fund every time someone submits a picture of the Captain’s pose to their Facebook page.

We’ll have a couple more of these videos before the Super Bowl begins. I promise to do my best to make them modestly entertaining if you go easy on the angry torch- and pitchfork-waving.